2012/11/10
URL:http://www.meetup.com/TokyoiOSMeetup/events/87336372/
渋谷のVoyageのとこ
WZLocalize資料
http://github.com/weissazool/WZLocalize
http://slideshare.net/weissazool/wzlocalize
◯Localizing iOS Apps
・Why localize?
You make more money
Fixd cost of translation vs. Unlimited potential upside
Time investment:
Minimal
How t prepare your app for localization:
NSLocalizedString()
Papayas
Evetything's in NSlocalizedString()?
Now What?
What's genstrings?
genstrings en.lproj
genstrings -o target-directory source-files genstrings -o target-directory other-source-files -a
Xcodeの設定
I like Interface Builder.
I don't want to set my UI text in code.
ibtool
Cost of ranslation:\8000
Revenue per sale:\60
Sell 8000/60 = 135 extra apps in that language to break even.
Localization gives you a cpmpetitive advantage.
◯Tapjoy Value Exchange
& In Game Best Practice
Ohaio
Skyline
France
QuinSTREET
How to get people to find them?
How to get people to use find them?
Howto get value from ads on them.
CPM and CPC Banner Advertising?
no plastics
mobile
Korea is dominating in Asia-Pacific
Android is THE platform for outpacing iOS
China iOS over Android, but iOS slipping
Optimize the download
Great tutorial
Use clear directions
Give rewards
Get the user playing as soon as you can
Retention
Incentivie
Daily Rewards
Monetization
all of pay?
アドバタイザー？
Pet HOTEL
Earning Porential
