万年素人からHackerへの道

万年素人がHackerになれるまで殴り書きするぜ。

November iOS Meetup

2012/11/10
URL:http://www.meetup.com/TokyoiOSMeetup/events/87336372/
渋谷のVoyageのとこ

WZLocalize資料
http://github.com/weissazool/WZLocalize
http://slideshare.net/weissazool/wzlocalize

◯Localizing iOS Apps

・Why localize?
You make more money

Fixd cost of translation vs. Unlimited potential upside

Time investment:
Minimal

How t prepare your app for localization:
NSLocalizedString()

Papayas
Evetything's in NSlocalizedString()?
Now What?

What's genstrings?

genstrings en.lproj

genstrings -o target-directory source-files
genstrings -o target-directory other-source-files -a


Xcodeの設定

I like Interface Builder.
I don't want to set my UI text in code.

ibtool


Cost of ranslation:\8000
Revenue per sale:\60
Sell 8000/60 = 135 extra apps in that language to break even.

Localization gives you a cpmpetitive advantage.

◯Tapjoy Value Exchange
& In Game Best Practice


Ohaio
Skyline
France

QuinSTREET

How to get people to find them?
How to get people to use find them?
Howto get value from ads on them.

CPM and CPC Banner Advertising?

no plastics
mobile

Korea is dominating in Asia-Pacific
Android is THE platform for outpacing iOS

China iOS over Android, but iOS slipping


Optimize the download

Great tutorial
Use clear directions
Give rewards
Get the user playing as soon as you can

Retention

Incentivie

Daily Rewards

Monetization

all of pay?
アドバタイザー?

Pet HOTEL

Earning Porential